Innovative Marketing in a Digital World

Welcome to the dynamic landscape of digital marketing, where innovation reigns supreme. In today’s fast-paced world, staying ahead of the curve is crucial for businesses looking to make a lasting impact. In this article, we’ll explore the realm of innovative marketing strategies that are reshaping the way brands connect with their audience in the digital […]

Financial Strategies for Sustainable Growth

In today’s fast-paced business landscape, achieving sustainable growth is a common goal for businesses of all sizes. While numerous factors contribute to a company’s success, none are more critical than sound financial strategies. In this comprehensive guide, we’ll delve into effective financial approaches that can propel your business towards sustainable growth. From prudent budgeting to […]

Maximizing Productivity in a Remote Work Era

In recent years, the landscape of work has undergone a significant transformation with the rise of remote work. The freedom and flexibility offered by this work model come with unique challenges, chief among them being the need to maximize productivity. In this comprehensive guide, we will delve into practical strategies and tools that empower individuals […]

Case Study: M Boutique Hotel, Paphos

The public relations department of Avshalom Holdings managed a public relations campaign for the newly opened M Boutique Hotel in Paphos.

Campaign Overview

M Boutique Hotel opened its doors in May. Our PR campaign was launched at the end of May with the goal of rapidly increasing awareness and bookings from the Israeli market.

Strategy

Our short powerful PR campaign involved engaging journalists and influencers, maximizing reach and impact at relatively low costs. This strategy not only covered the expenses of the campaign but also generated immediate revenue for the hotel.

Results

M Boutique Hotel opened its doors in May. Our PR campaign was launched at the end of May with the goal of rapidly increasing awareness and bookings from the Israeli market.

Impact

The effective PR and marketing campaign we built for M Boutique resulted in the hotel, which just opened last May, becoming widely recognized among network influencers, journalists, and Israeli tourists who now flock to the hotel.

The campaign's success demonstrates our expertise in delivering tangible results through strategic storytelling and targeted outreach.