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Case Study: M Boutique Hotel, Paphos

The public relations department of Avshalom Holdings managed a public relations campaign for the newly opened M Boutique Hotel in Paphos.

Campaign Overview

M Boutique Hotel opened its doors in May. Our PR campaign was launched at the end of May with the goal of rapidly increasing awareness and bookings from the Israeli market.

Strategy

Our short powerful PR campaign involved engaging journalists and influencers, maximizing reach and impact at relatively low costs. This strategy not only covered the expenses of the campaign but also generated immediate revenue for the hotel.

Results

M Boutique Hotel opened its doors in May. Our PR campaign was launched at the end of May with the goal of rapidly increasing awareness and bookings from the Israeli market.

Impact

The effective PR and marketing campaign we built for M Boutique resulted in the hotel, which just opened last May, becoming widely recognized among network influencers, journalists, and Israeli tourists who now flock to the hotel.

The campaign's success demonstrates our expertise in delivering tangible results through strategic storytelling and targeted outreach.